A hook is described as the nucleus of both a film and its screenplay. It is what grabs the viewer's attention, preferably in the first 5–10 minutes, as a reader might expect to find a literary hook...

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The fact that a Kurt Cobain murder conspiracy still exists 22 years after the singer's death / suicide / murder is kind of confounding and kind of amazing.
It's an interesting hypothesis, backed up mostly with circumstantial evidence about one detective's interactions with an aloof and largely drugged-out Courtney Love.
Tyler discusses the issue in-depth, offering supporting evidence and counterevidence to combat the documentary's main thesis.
Either way, "Soaked in Bleach" is a really quite interesting and well-produced documentary about Kurt Cobain, and that is something we can stand to see plenty of in our lifetimes.