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The Amazing Seller Podcast - Business / Marketing

Practical tips and techniques for building a successful Amazon FBA and eCommerce business.
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Nov
02

TAS 276 : (Suspension Horror Story ) Tips to Avoid Amazon Seller Account Suspension & Listing Removal

3 days ago
One of the most dreaded and devastating things that every Amazon private label seller fears is account suspension. Remember, all of us are playing on Amazon’s playground and they are the ones who get to make and enforce the rules as they understand them. That means that for any number of reasons the items you sell can be reviewed by the Amazon powers that be and be rejected - even after you’ve been selling them successfully for some time. That’s the exact scenario Eric experienced and he’s with us to tell his story on this episode of the Amazing Seller. Scott isn’t trying to scare you by highlighting Eric's story. He wants to help you avoid these problems with insights from Eric’s experience. You can’t depend on Amazon private label as your only source of income. If you do, it’s only a matter of time until you'll wish you’d diversified your sources of revenue. The reason is that Amazon can and does change things from time to time. The changes often come without warning and in areas that dramatically impact the way you sell and offer your products. Changes of this nature can impact your income dramatically overnight. On this episode, Eric shares a situation where Amazon’s decision about his products slashed his income instantly, he lost his page 1 ranking, and almost got kicked off of Amazon entirely. Please listen to Eric’s story to hear the reasons Amazon put his products on the chopping block so you can safeguard yourself and your products the best you can. The choice not to inspect his products almost got him booted from Amazon. Eric’s products were selling like crazy. He had great revenue coming in every week, was ranked on page 1 for many of his keywords, and things were running smoothly. At one point he needed to reorder products and decided to shortcut his normal process by not doing an inspection of the products between the supplier and Amazon. In that shipment, some of his products didn’t have a clearly stamped logo on them (they were blurry) and customers complained that they had received a “generic” product. Those complaints served as a red flag to Amazon and Eric’s product was suspended without any questions. What did he do to rectify the situation? You can hear the entire process on this episode. Much of the advice you read about importing products from China is wrong. Since building his successful Amazon FBA business Eric has moved on to become director of marketing for a company that is American owned but with boots on the ground in China. What he’s come to discover since going to work for the company is that much of what he’d read online by supposed experts about China manufacturing and sourcing is flat out wrong. On this episode Eric shares some great resources you can use to find out the truth about sourcing products from China and how you can safeguard your investment even more, so be sure you listen. Learn how to sell private label products on Amazon from this free workshop. Every now and then Scott Voelker offers a free private label workshop that walks would-be Amazon sellers through the 5 steps he’s discovered for researching, sourcing, purchasing, shipping, branding, and listing a product on Amazon. If you’ve been eager to learn how to source your own private label products you won’t believe how much incredible knowledge Scott shares for free in this workshop. Take the time to listen to this episode so you can hear how to get involved in the next private label workshop. OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast about account suspension. [4:15] Eric’s background: how he got started selling Amazon FBA. [8:08] The need for diversification in your online business efforts. [9:06] How Eric’s account was suspended by Amazon. [12:33] The back and forth process with Amazon trying to reconcile things. [19:24] Tracking down the reasons his products were refused by Amazon. [22:24] Why the inspection process is so vital...
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