AuthorMBA: Conversations About Book Marketing, Publishing, Author Platforms, and Other Business Strategies for Authors

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AuthorMBA features one-on-one conversations with today's brightest authors who excel at the business of books. Conversations feature insights into successful business models, revenue streams, publishing strategies, marketing know-how, author platform dos and don'ts, content essentials, career decisions, and more. Writing a good book isn't enough. Selling a good book usually isn't enough either. To thrive in the new book economy, today's most successful authors think like an entrepreneur with an MBA and treat their books like a business. AuthorMBA is precisely that, business school for authors.

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Oct
24

Jeremiah Gardner on Work & Life After Raising $22,995 For His Book

8 months ago

Startup expert and author Jeremiah Gardner returns to talk about the aftermath of his success crowdfunding campaign for The Lean Brand. With over $23,000 raised directly through the campaign and via private investments, Jeremiah's book is on a trajectory toward success. What did he learn through his experience writing and crowdfunding his book? How did he avoid near disaster when his campaign momentum plummeted four days in? What is he doing now with this book to continue the positive energy with readers and fans? You'll find out in this in-depth conversation with Jeremiah, who—true to form—isn't bashful about sharing very personal insights on how the book writing experienced affected him and his business. After the show, find us on Twitter @WinningEdits or #authormba with your questions and comments. Enjoy!

27 MB