Under the Influence from CBC Radio
Under The Influence gives you a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.
Join host and adman Terry O’Reilly for fascinating stories that connect the dots between pop culture, marketing and human nature.
Feb163 days agoThis episode explores how small moves can result in huge business gains. While much of the business world spends its time looking for the big idea, many companies enjoy massive results with tiny mo...
Feb091 week agoThis week, we analyze brand names that should never have worked. While most companies strive for positive names, others succeed with negative ones.
Feb022 weeks agoThis week, we take a look at the biggest day of the year for the advertising industry: The Super Bowl. The only sporting event where viewers pay as much attention to the commercials as they do the ...
Jan263 weeks agoThis week, we look at brands that separate themselves from the herd. In the world of marketing, standing out is the most critical thing a company can do. Having a distinct personality gives shopper...